Innovative Team


With experience in multiple industries and with varying project types, we are professional technology experts that have the skills and team to make your business smarter.

  • Kelly Brooks

    Kelly Brooks

    Kelly Brooks

    President and Founder

    “The only way to successfully navigate change driven by technology, is to work with a team that is passionate about building innovative technology. For over 6 years, our company has helped many businesses change for the better with the technical solutions that we develop."


    Since 2000, Kelly has led hundreds of online projects and products. In 2008, after picking up an iPhone, she understood that mobile would change everything forever. She started SpeakFeel Corporation, to service and innovate within the mobile space. Since 2009, SpeakFeel has developed many products and applications for several industries and verticals – consumer side and B2B. In the next year, SpeakFeel will be deploying a new platform that empowers SME through data and mobile. “Our strength is our team. The people that lead and drive SpeakFeel are professional, formally educated and proven visionaries and strategists.We take our roles seriously and thrive to pass our knowledge onto others.” In 2013 and 2014, Kelly was nominated for the Woman of Distinction award in the Technology category. An avid equestrian, she rides and shows her horse year round. Her son and husband also fill her schedule with hockey and soccer throughout the week.

  • Danijela Covic

    Danijela Covic

    Danijela Covic

    Manager, Projects and Accounts

    “Working with a team full of passion and great ideas, always delivers the best results.”


    Danijela comes from an extensive team, customer and sales management background. She graduated with Honours in her Business Sales and Marketing program. She has spent 6 years in the finance industry, where she managed a large block of clientele. After 6 successful years, Danijela transitioned into a team and project management role with a cutting edge IT marketing and business development firm. During her tenure she managed various projects for product launches and business development for some of North America’s leading software and hardware companies. A focus to ensure motivation and project completion with continued growth has always been her success.

    Danijela enjoys spending time with her family, watching and playing sports and travelling when she can.

  • Jeffrey Sambells

    Jeffrey Sambells

    Jeffrey Sambells

    Director of Technical Projects

    “I have an obsession with learning new things and helping others do the same. The part of ‘work’ I enjoy the most is leading a great team of people who are creating something really cool to change the world.”


    Jeffrey has led the development team at SpeakFeel since 2011. His strength is in problem-solving with technology. He has a thorough understanding of Android and iOS platforms, along with how they interact with data and web systems. Jeffrey has continually contributed to the knowledge culture at SpeakFeel.

    Jeffrey is an author and has written various books about coding. He is our token Apple enthusiast and has fueled many of our client solutions with his knowledge about iOS, geolocation, interface design and process development. He always looks to improve solutions by simplifying user interaction. The easier the software is to use, the more successful the application.

    Jeffrey is a family man, often enjoying time camping with his wife and daughters while embracing the role as Mr. Build-it and Fix-it at home. His calm demeanor and helpful nature are always appreciated.

  • Keith Wallace

    Keith Wallace

    Keith Wallace

    QA Analyst and Support

    "Working in a team of this size is a first for me - it's also the most fun. Our team meshes so well together that sometimes it doesn’t feel like 'work'."


    As a self described technology nut, Keith’s obsession with new phones, tablets and computers, suits quite aptly with his role of Quality Assurance and primary project Testing Analyst for SpeakFeel. As Keith’s puts it: “ I get to work with all our projects with the goal of trying to break them!” Keith strives to make sure that the projects that are released to our clients are of the highest quality.

    Before arriving at SpeakFeel in January 2017, Keith spent the better part of 10 years in mining and exploration travelling around most of Canada after graduating with Honours in Geology in 2005.

    He spends his free time playing sports, gaming, and is an avid movie buff with his wife.

  • Daniel Carmo

    Daniel Carmo

    Dan Carmo

    Senior Developer

    “My favorite part of the job is taking a project through all stages of development. (Planning, Alpha, Beta, Release).”


    Daniel has been a part of the SpeakFeel team for over 3 years. He came to us as a co-op student from the University of Guelph and has grown with us as a mobile developer. He is platform-agnostic (like the rest of our developers) and understands the connection between cloud, data and device. Daniel likes to build on existing code. He has developed some proprietary pieces for SpeakFeel and is always keen to learn. While he is a developer by nature, he is also excellent at communicating with our clients and explaining how things work.

    Daniel graduated with Honors from University of Guelph in 2011 with a Bachelor of Science in Technology – Physics and Technology. He enjoys riding his motorbike and hanging out with his dogs and family at his new home in Guelph.

  • Brandon Hogan

    Brandon Hogan

    Brandon Hogan

    Mobile Developer

    "Night gathers, and now my watch begins. It shall not end until my death. I shall take no wife, hold no lands, father no children. I shall wear no crowns and win no glory. I shall live and die at my post. I am the sword in the darkness. I am the watcher on the walls. I am the shield that guards the realms of men. I pledge my life and honor to the Night's Watch, for this night and all the nights to come."


    A Griffith University graduate of Australia, Brandon has worked in both large enterprise, and small dedicated teams.

    With a strong background in Android development, Brandon also has experience with IOS and API technologies, and the numerous intricacies that go along with modern mobile development.

  • Aaron MacDonald

    Aaron MacDonald

    Aaron MacDonald

    Junior Web Developer

    "I'm a creative person who crafts software that is both easy to use and easy on the eyes. Along with several years of professional experience in web design and development, my education in art and design give me a unique combination of problem-solving abilities."


    Aaron’s curious and analytical nature give him a knack for finding the right tools for the job at hand. He is keen on learning new technologies and frameworks and is always excited to convey his knowledge with clients and his team. He is driven to learn, to share his passion for his work and to keep things interesting with fresh and creative approaches. His specialities include JavaScript, ReactJS, PHP, progressive web apps, hybrid mobile apps, APIs and Wordpress.

    On the weekend he bats for a high average, gets on base and scores runs. He enjoys baseball, hiking, cycling, art-making and cooking.

  • Evan Bracken

    Evan Bracken

    Evan Bracken

    Junior Web Developer

    "I am passionate about bringing creative designs to life and delivering outstanding front-end user experiences."


    As a former wedding photographer, Evan brings a unique creative eye to the development team. Evan is constantly learning and leveraging new technologies to add to his web arsenal. He specializes in front-end user experiences and is fluent in HTML, CSS, PHP, SQL, jQuery, PhoneGap and CMS platforms like WordPress and Drupal.

    Evan graduated with a degree in Environmental Sciences (Honours) from the University of Guelph and a graduate certificate in GIS from Fanshawe. On his off time, Evan keeps busy playing recreational sports, exploring natural areas and seeking new dining experiences.

  • Alex Sieben

    Alex Sieben

    Alex Sieben

    Development Assistant

    "I'm new to the development game with a background in earth science and engineering. I'm passionate about problem solving, writing clean code, building fun things and constantly learning new skills and technologies. I have a lot experience and love for diving into and quickly orienting myself with new languages."


    Alex graduated with a degree in Engineering from Queen's University and has a graduate certificate in Full Stack Web Development from Lighthouse Labs. When he's not coding away, he enjoys rock climbing, watching stand up comedy, reading, camping and beer.