We have had a very positive response from our clients in regards to mobile web. They are keen and want to know how it works, where they can use it, and how to get started. Mobile is a new frontier for many and we are happy to explain processes and steps to our curious customers. The diagram below is a suggested example of one type of campaign that could be executed. With any mobile strategy, other marketing platforms should be used to support and drive users to the end result. It could be a newsletter sign-up, an event registration capture, or a coupon download for product purchase.
One Example of an Integrated Campaign using Desktop, Mobile and Print/Media.
If you would like to dabble first, instead of biting off an entire campaign, we suggest completing Step 1 and 2 on the diagram provided. This will give you a solid foundation for future strategy.
- Understand your audience. Use Analytics to determine if mobile users are hitting your desktop site.
- Create a simple yet meaningful mobile site presence that can provide basic service or contact info to your audience.
- As mobile user numbers increase, develop your mobile presence further and revisit a campaign strategy.
Please contact Kelly Brooks at SpeakFeel to learn about growing your mobile marketing strategy.
That\’s way more cveelr than I was expecting. Thanks!