The Official “It’s Too Late for a 2016 Mobile Predictions Article” Article

I know I am a few weeks late, but here is my official 2016 Mobile Predictions article. It took a bit longer than usual because I really wanted to wait to see what everyone else was blogging about :). I will keep it to the point, but the following are my predictions for 2016. Mobile Advertising Will Still be a Frustrating Topic for Everyone A few years ago brands were replicating web ads on mobile because no one knew how to advertise on devices. Everyone became really excited about impressive ad clickthrough rates, but then realized that it was because of “clumsy thumbs”.  Ads that are placed in bad locations (I am talking to you Textra!) can easily manipulate the true statistics of mobile impressions. In 2016, in-app ads are beginning to rule, but not enough brands are using them.  The benefits of in-app ads range from the advantage of location/geo-targeting all the way to format (like auto-playing videos in Facebook). The frustration will not come from the advances that are being made (ie TapJoy), but rather from the older ad platforms that are not promoting these new technologies to their progressive brands and clients. It Will Be Proven if Phablets are a Trend or the Real Deal It looks like Apple is benefitting from the release of its phablet in 2015 (any smartphone with a screen larger than 5 inches). “..the number of phablet activations didn’t just grow compared to 2014, it exploded. A full 27% of all mobile device activations over the holidays were phablets, more than twice that of 2014”  http://www.fool.com/investing/general/2016/01/14/phablets-are-no-joke-and-apple-inc-is-laughing-its.aspx We will have to wait and see if...

Abolishing the Password. Disruptive Convenience?

Last week I read that Yahoo was saying “buh-bye” to passwords. Instantly, I recalled all of the client meetings that I have sat in on the last 15 years and envisioned the response that each person would have had with the release of this technological announcement. Fear, anxiety or perhaps sheer joy? As someone who witnesses daily, the impact that mobile has on the world, I couldn’t agree with Yahoo more. After attending a Google event in October, it was made clear to me, that convenience is jumping far ahead of every other priority, for everyone. Convenience allows us to work faster, connect with love ones more easily, purchase things with ease and consume information in seconds. Why would we want a password process to hold us up? Passwords are the bane of many-an-online-users’ existence. Admittedly, we all take shortcuts with passwords. So much so, that technological empires have been constructed on our lack of ability to create good ones, or store all of the ones that we have because we can’t keep track. Enter the smartphone. Also, enter the exitway for passwords. Aside from Yahoo’s innovation, there are other players who are recognizing the pain that passwords cause the typical consumer, user or worker. Here are a few examples: 1) ActivPass This technology captures your usage behaviour on your device and turns that into security questions. Cool! “… operates in the background of your devices, collects information about your activity, and repurposes it as security questions. The questions can be multiple-choice or open-ended and can do with anything from the last song you listened to, to the name of a...