Recently, a very interesting statistic was published about device user loyalty. The statistic was pulled from a study conducted by Crowd Science, an online statistics measurement organization. The study is called “Android vs. iPhone”. The statistic that every tech media news feed is grabbing, including Mobile Crunch, is the magical 40% one. Apparently, the study Read more…

After publishing my last blog entry, “Do you REALLY need to keep your mobile content separate from the rest?”, I decided to pose a question to other experts in the mobile technology industry. I am a member of the Mobile Marketing Association’s discussion forum over on Linked In. I posted the query here as I Read more…

I have recently fielded the same question from multiple potential clients. “Can’t we just make our regular (a.k.a desktop) site display for a mobile device instead of having mobile-specific pages?” This modern day question is born from historical business roots. They are the two issues that always make the potential client uneasy. The first being Read more…