App Store Optimization is very relevant for those that are looking to increase downloads. Once you are sure that your application is bug-free and operating to the best of it’s potential, it is time to turn up the heat with ASO.
I was browsing candidate platforms yesterday because of the big 2015 “go to the polls” announcement by Stephen Harper. I really do care about Canadian politics and I depend on the candidate web content to be reliable and readable – a resource that I can use to learn about my options as a voting Canadian. As I accessed their platform websites from my smartphone, it became VERY clear to me that in 2015, some of our most important content is still not mobilized properly.
In recent strategy sessions with two of our top consumer-side clients, we have had extensive discussions on push notifications. Three years ago, push notifications were all the rage. If a brand could get their message in front of a mobile user, they were going to do it! At first, mobile users enjoyed the reminders that were delivered to them via device. Now, it is a different story.